Speakers
Jean-Francois Ameye
IXIASOFT
Rahel Bailie
Intentional Design
Phill Barratt
Quark
Michael Boses
Quark
Berry Braster
Tedopres
Andrew Bredenkamp
acrolinx
Anne Caborn
CDA
Anne Caborn
In The Content Lab
Corry Clybouw
AGFA Healthcare
Andrew Davies
idio
Don Day
Learning by Wrote
David Farbey
Medidata Solutions Worldwide
Mark Forry
NetApp
Richard Foskett
Entity Group
Nick Gregory
Entity Group
Mark Gross
DCL
Fred Hollowood
Symantec
Colin Johnson
Siemens Industry Software Limited
Michael Klemme
Acrolinx GmbH
Eva Lemaire
AGFA Healthcare
Indi Liepa
Nokia
Michael Miller
Antenna House
Lisa Moore
Writebyte Ltd
Doug Morrison
dita4all
Helen Mullally
Alfresco
Mark Poston
Mekon
Nicholas Rowlands
Elekta Ltd.
Tom Smith
SDL
Nikki Tiedtke
eBay Europe
Noz Urbina
Mekon
Filip Vanlerberghe
Information Mapping
Kapil Verma
Adobe
Briana Wherry
Alfresco
Speaker Insight [What's this?]
What impact do you feel lack of integration has on customers (i.e., siloed internal processes, or inconsistent and fragmented published content)?
See also:
- What does "content agility" mean to you? Why does content need agility?
- Why do you feel Congility 2011 is an event of which you want to be a part?
- Anything else you want to tell us about your talk? For example, who will benefit from it, and what practical things they would learn to take back to their organisations?
Tom Smith Product Marketeer, SDL |
Customer experience, customer experience, customer experience. Organizations need to nurture their customers from initial interest in their product or service, right through the interaction and buying process, through to post-purchase support and communication. Now that most consumers buy based on content and not touching products, organizations need content to flow, to be consistent, and to ensure the customer experience is the same whatever stage they are at in the purchase process. « All Speaker Insights on this Question
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