[Workshop] Not All Strategies are Created Equal

What happens when you are tasked with a "website refresh" project that grows to include user assistance content?

For one thing, the deliverables for the content strategist suddenly become a lot more complicated. This workshop takes participants through a number of content strategy deliverables, and places them within the context of a typical agency project. Covered are techniques for dealing with information scarcity, informed decision-making, being the content advocate on a user-experience team, and content modeling in a content vacuum. Be prepared for an intense interactive experience.

A laptop is required, as participants will work through a condensed project with the templates provided. Real-life situations and barriers will be discussed in the context of strategic content deliverables.