Rahel Bailie

» Principal, Intentional Design

Presentation(s): [FEATURED] The Content Strategy Paradox & [Workshop] Not All Strategies are Created Equal

Rahel Anne Bailie is the principal of Intentional Design, and brings substantial business, communication, and instructional design experience to her projects, where she and a select group of professional partners help organizations create and better manage their communication products.

Her focus on performance improvement means beginning with an analysis of business goals and ensuring that any improvements support those goals.

Rahel has many years of experience in the areas of content development and user experience environments, including environments producing localized and/or internationalized content. She understands the complexities of content architecture and flows, and synthesizes her findings to match business requirements to user need.

A self-identified geek, Rahel is drawn to technology like a moth to flame, and embraces technologies that serve to improve the performance of communication products and the processes to create and maintain them. She was elected Fellow of the Society of Technical Communication in 2009 and holds memberships in related professional associations such as Content Management Professionals Association, Information Architecture Association, and Usability Professionals Association, as well as local groups HTCE and VanUE, in order to keep current in pertinent practice areas.

Speaker Insight [What's this?]

What does "content agility" mean to you? Why does content need agility?

• What I'm hearing time and time again from project managers is that content has become the major pain point of their projects. Organizations have lots of content, but because operationally, we haven't dedicated the resources to it that we have for other corporate assets, we're not managing it with the same level of care of other assets.

  As a result, we haven't brought content up to the standards - technologically and often quality standards - that it needs to be at to work in our increasingly automated and technically-manipulated workplace and marketplace.

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Why do you feel Congility 2011 is an event of which you want to be a part?

• There aren't a lot of conferences getting behind the idea of making content agile. I can think of a handful of conferences that address the needs for this particular market. Of course, I want to be part of it as a speaker, but I'm also looking forward to learning a lot, as well.

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What impact do you feel lack of integration has on customers (i.e., siloed internal processes, or inconsistent and fragmented published content)?

• Organisations often think that the efforts and expense of making content agile is too costly - until they start calculating lost opportunity because their content wasn't ready to be where marketing wanted it to be, or lose a lawsuit because their content was lacking. Then it seems downright foolish not to have taken the appropriate steps.

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Anything else you want to tell us?

...or anything more about your talk, e.g., who will benefit from it, and what practical things they would learn to take back to their organisations?

• The presentation is aimed at organizations who want to get more out of product content, and push the boundaries of how they re-use content for maximum efficiency, and maximum consistency across output channels, such as software or web app providers.

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