Learning by Wrote
Medidata Solutions Worldwide
Siemens Industry Software Limited
The Rockley Group
» Commercial Director, idio
Presentation(s): The Integrated Content Management Challenge
Andrew is a co-founder and Commercial Director of idio, a UK media tech company that helps major brands and media companies implement technology-driven solutions to understand and exploit the context of large volumes of content and conversations. The idio Platform incorporates semantic analysis, content recommendation, and deep social media integration, and is used by over 7 million people a month, with clients including NBC, The Independent, and Unilever.
Prior to idio, Andrew founded thrudigital, a leading social-media development agency in London, which serves clients such as Universal Studios, No. 10 Downing Street, and Sky. He initially gained experience with large multi-nationals whilst working at Deloitte, for Technology and Media clients like the BBC and Vodafone. Andrew graduated with a First Class Honours degree from Warwick Business School, and also studied at Richmond University, VA.
Andrew has spoken at many conferences and workshops, usually discussing topics such as the future of the publishing industry, social media strategy, and semantic technology, and has had articles published in several trade publications, such as Marketing Week and Media Week.
Speaker Insight [What's this?]
What does "content agility" mean to you? Why does content need agility?
- Content agility is about liberating content from its traditional silos and limiting structures. Content must now be accessible, understandable and deliverable to users in real-time wherever they are, to provide the most optimal, relevant and engaging experience as possible, again and again
Why do you feel Congility 2011 is an event of which you want to be a part?
- There are very few conferences like Congility, which focus on the essential connection between content and customers in this way. Hopefully there will be much to learn and contribute to around evolving strategies and technologies.
What impact do you feel lack of integration has on customers (i.e., siloed internal processes, or inconsistent and fragmented published content)?
- The entire relationship you have with customers is at stake. The fundamental fact is content must be delivered to the right person, and the right person, on the right channel. Through the agile delivery of content you can develop deep, intelligent relationships with your customers and they will turn to you as their trusted authority.